Ayman Abdalla, known by his stage name Vymvn, is an EDM producer and artist based in Toronto, Canada. My roles on Vymvn's team varied throughout our years of partnership.
My role as his Creative Director began in 2017 and I have since been developing his brand alongside his network of partners and affiliates.
Ayman Abdalla, known by his stage name Vymvn, is an EDM producer and artist based in Toronto, Canada. My roles on Vymvn's team varied throughout our years of partnership.
My role as his Creative Director began in 2017 and I have since been developing his brand alongside his network of partners and affiliates.
Vymvn's brand was built with his core artistic values in mind. As a producer, DJ, and musician, Vymvn's core message reflects growth, creativity, community, and introspection.
With this in mind, I was responsible for developing his brand and allowing for these core values to be represented throughout various creative projects.
As his creative director, I created most of his graphic projects, music videos, promotional material, and creative releases.
In 2019, Vymvn and I travelled to Tallinn, Estonia to partake in Tallinn Music Week. I was in charge of photographing, documenting, and representing Vymvn on his first international show.
Using the footage gathered as well as material from a promotional shoot, I created the music video and cover art for his single "BREVTHE", which came out later that year.
I digitally painted the cover art for Vymvn's 2019 single "VLIEN". The design for this cover followed themes of space and mystery. The cover was used in promotional material of the song during the year of 2019.