project
J-Minu$
Cube Music Agency approached me with the idea of developing the visual brand identity of their Texas-native pop artist, J-Minu$.
My tasks ranged from creating Spotify Canvas animations/cover art to various promotional material for social media and marketing use.
Spotify
↗
Year
2021
client
Cube Music Agency
role
Creative Director
Motion Designer
Year
2021
client
Cube Music Agency
role
Creative Director
Motion Designer
project
J-Minu$
Cube Music Agency approached me with the idea of developing the visual brand identity of their Texas-native pop artist, J-Minu$.
My tasks ranged from creating Spotify Canvas animations/cover art to various promotional material for social media and marketing use.
Spotify
↗
Introduction
Project Overview
The plan for this project was to center the entire visual brand of J-Minu$ around a 3D character which was designed in Cinema 4D. The angelic character would be placed within various virtual environments, relating to the themes associated with each song.
J-Minu$' management devised a marketing plan which the character was used in. It was introduced as part of J-Minu$' brand following the release of his single "Day by Day." The character then appeared in his subsequent singles and most recently in his album release titled "Maybe We Got It All Wrong."
Planning
Challenge
solution
Project Goals
Designing
Design Process
character
animation
Environments
Planning
Challenge
The challenge of this project was to rebrand J-Minu$' Spotify and social media persona.
At the time of contract, J-Minu$ had started gaining more commercial traction and his branding lacked consistency and quality.
Solution
Consistency and versatility were the main objectives for the rebrand as his management team wanted an icon that could be updated and refreshed with every new release. A modular approach was taken to the design.
I designed the 3D character based on J-Minu$' previous logo/icon that would be used in animations for his Spotify/YouTube releases.
The solution to J-Minu$' branding issue was to create a simple and 'cute' character to be the forefront of his brand.
Tools
Cinema4D
Octane Render
Premiere Pro
Photoshop
